Jasmine Tookes, the trailblazing supermodel renowned for her captivating presence on the Victoria’s Secret Fashion Show runway, is making waves once again, but this time in the realm of swimwear. Having established herself as a formidable force in the fashion industry since 2012, Tookes is evolving her career by launching a capsule collection in collaboration with Montce. Drawing inspiration from her travels in Italy, she aims to bridge the gap between luxury and wearability, creating swimwear pieces that empower women and enhance their innate beauty.
A Luxurious Yet Accessible Vision
Tookes articulates her vision for the collection, emphasizing a delicate balance between opulence and practicality. She elucidates her desire for the swimwear to be “luxurious but wearable,” tapping into the textures of nature and soothing, neutral tones that evoke timelessness. This design philosophy caters not only to aesthetic appeal but also to the emotional connection women forge with their swimwear. By designing with a purpose, Tookes assures that every piece serves to uplift and embolden its wearer, no matter the occasion—whether it’s a sun-drenched day at the beach or a sophisticated evening out.
Versatility Meets Personalization
The swimwear line features an impressive array of over 100 styles, coming in six distinct colorways—ranging from classic black to vibrant florals. The sizing is inclusive, extending from XS to XL, with select items available in plus sizes. This attention to detail and diversity reflects a modern understanding of body positivity and inclusivity in the fashion industry, something Tookes actively champions. It’s evident that she understands the challenges many women face while shopping for swimwear, and her collection seeks to address these with pieces that are not only flattering and chic but also comfortable.
Secrets to Confidence
When it comes to her own swimwear preferences, Tookes emphasizes the paramount importance of fit. Having graced countless runways and photo shoots, she exudes a confidence that stems from finding the right fit that flatters the body while providing ample support. She reveals her personal grooming tips for combatting unwelcome tan lines, such as utilizing “good body makeup” and light airbrushing—a testament to her polished appearance both on and off the catwalk. This approach highlights a facet of fashion often overlooked: the significance of self-care and aesthetics in fostering confidence.
Mindfulness and Self-Care
Beyond the external elements of fashion, Tookes echoes a deeper truth shared by icons like Elle Macpherson and Tyra Banks: true beauty and confidence begin from within. She links her physical well-being to consistent self-care practices, including maintaining an active lifestyle and nurturing gratitude. This philosophy emphasizes that the journey to feeling empowered is multifaceted, comprising both outward fashion choices and inward mental health practices. It’s this harmonious blend that underscores the ethos of Tookes’ collection—encouraging women to feel good inside and out, reflecting an essential shift in the beauty narrative.
In essence, Jasmine Tookes is not just selling swimwear; she is championing a movement that encourages women to embrace their bodies with confidence and grace, reminding us that empowerment can be effortlessly stylish. With her new capsule collection, Tookes is set to revolutionize how we perceive swimwear fashion, merging practicality with luxury and inspiring women to love themselves just as they are.